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Identify a company product service or big idea

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In one of the reading assignments this week Jack Welch states, "There may indeed be no time like the present to start anew."

• Identify a company, product, service, or ‘big idea' that came to market during the recent economic downturn.

• Discuss some of the reasons why this company's launch was successful (or possibly unsuccessful) in the current US economy.

Readings
• Welch, "Flying Solo - A Reality Check"
• Welch, "Company Man or Free Agent"
• Welch, "This is a Good Time to Launch the Right Business"

Reference no: EM131461795

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