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Identify a company and a developing opportunity

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Reference no: EM132496755

While it may seem like every business idea has been thought of, there are hundreds of new products and services waiting to be launched in the next 5-10 years. Not only the idea but also the method of attracting customers is key to the success of the business. The first filmless camera was patented in 1972 (US patent 4,057,830) and Kodak developed the first digital camera in 1975 (US patent 4,131,919). Some theorize that Kodak could have dominated the market if they continued to develop the technology instead of abandoning it.

This week for this assignment, you will need to do the following:

Question 1: Identify a company (real or fictional) and a developing opportunity (real or fictional) and select the business model that would be used to bring that opportunity to the public.
Be sure to address the following:

Question 2: Why you selected that business opportunity

  1. The opportunity's potential
  2. A similar product in the market and what business model is used to promote that product

Question 3: What business model you would select to promote the product and why. Make sure to also discuss and include the pros and cons of the business models not selected

Reference no: EM132496755

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