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Discussion Post: Messages, Strategies & Tactics
Now that you know what you need to do to resolve your problem and who you need to reach to accomplish that, you are ready to design and deliver the messages to motivate your key publics to do what you want them to do.
Task
Question 1. Read Chapter 8 in its entirety before you start your discussion post assignment.
Question 2. A strategy is an approach, not a list of tasks. Strategies are public-specific and identify a channel or group of related channels you will use to reach a target public to accomplish an objective by appealing to the public's self-interests.
Question 3. Based on the work you have completed thus far for your final project, you have a general idea of who your potential channels or groups are.
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