Reference no: EM131744192
Book - Business and Product Profile By: Sean Doyle & Martin McDermott
Assignment : Business Marketing
In this Assignment, you will create an audiovisual presentation to verbally market a product to another business rather than to consumers.
According to Lamb et al. (2014), business marketing differs from marketing to consumers only in terms of the use of the products or services - leaving out the consumer.
Business marketing entails marketing to persons and businesses who will then offer it to consumers. These products can include parts of goods or those that are used to manufacture other products, or services used by organizations to operate more efficiently or that are later resold. To demonstrate your comprehension of Business Marketing, read the following scenario and follow the directions to complete this Assignment.
Scenario:
You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses.
As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called "Bon Vivant Organic Gourmet," a high quality organic frozen food product.
Read the BonVivant Business and Product Profile:
Your job as a B2B marketing associate is to build relationships with reputable organizations that will successfully represent ZMX Global, Inc. and the Bon Vivant Organic Gourmet brand and product with integrity.
Directions:
Using what you learn from reading Chapter 7 to inform your work on this Assignment, build a 5- slide audio visual presentation using Microsoft PowerPoint with audio covering the characteristics that make Bon Vivant Organic Gourmet a business product.
(This is where your microphone either built into your computer in most cases or alternatively your microphone headset you purchased, will be used.)
Checklist: Include the following information:
Slide 1: Title Slide. Include your name, date, title of the presentation.
? Oral narration: Introduce yourself and the topic of your presentation.
Slide 2: Describe what type of business product ZMX Global, Inc. offers in the Bon Vivant Organic Gourmet frozen meal product line. Discuss why it can be considered a business product.
? Oral Narration: Explain your decision.
Slide 3: Identify a business customer category (producer, reseller, government, or institutions) to focus relationship marketing and strategic alliance efforts in the sale of Bon Vivant Organic Gourmet frozen meals.
? Oral Narration: Explain why you chose the business customer category.
Slide 4: Outline how the Internet can assist in B2B marketing efforts of the Bon Vivant Organic Gourmet product line.
? Oral Narration: Describe your ideas on this topic.
Slide 5: Discuss the business market characteristics (see starting on page 117 in your chapter Reading) of the Bon Vivant Organic Gourmet product line. Identify a minimum of three (3) business market characteristics on the slide.
? Oral Narration: Briefly discuss the three (3) business market characteristics.
Slide 6: References slide. Provide an APA style formatted References for your textbook.
? Oral Narration: Concluding remarks and state the References for your textbook.