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Assignment:
Identify a brand you feel has demonstrated great leadership during the cornavirus pandemic. Identify a brand which you feel has not demonstrated great leadership during the cornoavirus pandmeic. Provide a link to substantiate your opinon.
A firm that markets a drink called Blackwater has hired you to develop its marketing strategy
What is Root Cause Analysis and how it can help with business process improvement?Define the upstream and downstream in your developed supply chain
What image or brand positioning does the Brand occupy and What price structure can be employed between the manufacturing company and its global distributors?
Explain Traditional brick and mortar auction supply chain vs web environment and an you please explain to me how the supply chain would operate in the traditional brick and mortar auction business
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing
Describe the different promotional/product strategies available to an international marketer
Choose two brands (use either products or services) that you have used repeatedly. Describe:How each brand attracted you initially,what you associate with the brand, and why you stick to that brand rather than trying a different brand of a similar pr..
Identify a marketing campaign that has impressed you by creating awareness among its target customers. In 200 to 250 words, explain why its marketing is effective and support your explanation with descriptions of the brand's marketing materials and ..
What does globalization mean to you? How does globalization impact you today?
Compare Kotter's and Lewin's recommended change models. Identify two other change models and explain the processes.
Discussed brand personalities, with brands almost taking on human-like characteristics. In Chapter 9, Jennifer Aaker discusses her brand personality scale (pages 306-307), which includes sincerity, excitement, competence, sophistication, and rugge..
Marketing objectives are the broad-based statements or goals of an organization (e.g., increasing brand awareness or driving sales through online channel).
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