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We looked at the good, now to the even more fun: the bad and the ugly. It is time to present the failed brand extensions that are or have been on the market. Can you come up with the WORST (least successful) extension. Do your research, and have fun with this.
Discussion 1: Identify a brand extension that you deem unsuccessful. Explain why. Use all of your marketing knowledge to analyze why it failed.
Read the Gillette case study attached as PDF. Answer the three questions at the end of the study (page 2 of the pdf). Support the answers with a minimum of one source per question, the source should not be more than 5 years old. Each answer should be..
How formal does your everyday writing have to be? How often do you have to write "conferential" documents? When did you first learn how to write for your job?
Describe the importance of the offer and acceptance for the formation of a valid contract Show the impact of express contract and implied contract Examine the meaning and effect of express terms in contracts
you created a fictional start-up company entering a foreign non u.s. market with a good or service. here you will
Explain which market structure you would prefer for buying products. Explain why and support your answer with the characteristics of that market.
Explain why you are recommending the platforms you have chosen and how the business can use them. Ground your choices in research
Create one innovative approach that is not discussed in the textbook for increasing the amount of innovation within a large company. Describe this approach in detail and explain how companies could benefit from it.
Differentiate between long- medium- and short-term forecasting. Why are all three of these forecasting measures imperative to the supply chain?
The airlines industry has experienced a lot of turbulence in recent years that inhibits its ability to plan for the future - How might your chosen airlines company go about developing some growth strategies in each of the boxes: penetration, market ..
These are marketing questions from book called Marketing an introduction by Gary Armstrong & Philip Kotler13th edition.
Evaluate who offer similar products as those of apple company and how they have influences the market. Comments from the proffesor in the last Paper: Thank you for your unit three assignment submission.
as with any interaction with people you should be aware of some basic positives and negatives related to using
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