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Question 1: Extensions Gone Wild. It is time to present successful brand extensions that are or have been on the market. Can you come up with the BEST (most successful) extension? Do your research, you could be the winner.
Question 2: Since you are nearing the end of this degree program, it is time to reflect and have a good time with this discussion. Identify a brand extension that you believe is successful. Explain why. Use all of your marketing knowledge to analyze why it was successful. Please do not use any of the examples provided in the class lectures.
Do research on STARBUCKS and then write a report to Senior Management that addresses the following issues. (You should underpin your analysis with theoretical models that you have researched on the basis of business strategy).
Create a posoitioning statement for iphone 6 and provide justification for the new positioning strategy
The FAR Part 15 provides the policies and procedures for the negotiation of a government contract. What are the details surrounding the protest
Briefly review the key innovations that culminated in the digital revolution. What is the basic technological process that made the revolution possible?
Marketers are consistently interested in two main types of Learning: Classical Conditioning and Operant/Instrumental Conditioning. Give one marketing communication (ad) example for each of these types of learning.
Abu Dhabi has set out to boost its tourism development as well as to create a more diversified economy (Hazime, 2011 cited by Slak Valek, 2015).
Do you think that brands have a finite life, or do you believe that brands can last forever? Support your position with detailed explanations
How often do you drink bubble tea?Do you know The Alley Lujiaoxiang?Which of the following Bubble Tea Brand have you consumed in Australia
Which of the following statements about the Huff Gravity Model is false
The goal of this assignment is to help you understand the real world. The instructor will assign a topic to each student.
How do the three different types of purchasing decisions (straight rebuy, modified rebuy, and new task) influence the time and effort a buyer might allocate
Assuming the role of a new Marketing Manager in Malaysia small and medium sized company of your choice, discuss the internal and external factors.
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