Identifies the strategic direction of price and promotion

Assignment Help Other Subject

Reference no: EM132623332

PART 1

Instructions

In Unit V, you selected your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion.

In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.

Next, you will determine which pricing strategy is represented by your brand's price and discuss why (or why not) the pricing strategy is effective.

Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?

You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must be cited and referenced. You will create a four-page Word document, not counting the title and reference pages.

PART 2.

Why do marketing professionals care about and participate in supply chain decisions? Do you think small business owners are at a disadvantage if they lack the marketing research resources that large companies have? Why, or why not?

Reference no: EM132623332

Questions Cloud

What is the value of the option to sell the prototype : FCF1 = $7 million; FCF2 = $45 million; FCF3 = $55 million. Assume that free cash flow grows at a rate of 4% for year 4 and beyond. If the weighted average cost

What duties or obligations does this impose on Fred Moses : Millie Moses is not a director of Hurdles (Pty) Ltd or the other company. What duties or obligations does this impose on Fred Moses

Identify theory in respiratory therapy : Post an explanation of the role of theory in research. Next, identify a theory in respiratory therapy and explain its basic tenets.

What factors cause the average return to common stock : What factors cause the average return to common stock investors to change every year?

Identifies the strategic direction of price and promotion : ou will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion.

What is the? bond yield to maturity? : Suppose a? ten-year, $1,000 bond with an 8.1% coupon rate and semiannual coupons is trading for $1,035.56.

Prepare journal entry to close the income summary account : The partnership's net income for the year ended December 31, 2011 is $80,000. Allocate income and prepare the journal entry to close the income summary account

What is the implied price per? share : SAR? company's ordinary shares are expected to pay? $ 1.2 per share in dividends in 5 years and after which the dividends are expected to grow at 2?% annually f

What is the value today of a money machine : What is the value today of a money machine that will pay $4522 per year for 27 years? Assume the first payment is made 4 years from today and the interest rate

User Account

All Pages