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Consider your company or one that you know well and evaluate their mission and vision statements. Include the company's mission and vision statements in your post. Using the information in Table 2.1, critique the adequacy and merits of their vision statement identifying effective elements and shortcomings. Using the below criteria and our text, evaluate the adequacy and merits of the mission statement.
Mission Statement Criteria:
Identifies the company's products and/or services.
Specifics the buyer needs that the company seeks to satisfy and the customer groups or markets that it serves, and
Gives the company its own identity.
What recommended changes (identify at least one change for each statement) would you make for each statement?
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