Australian student, total 600 words, only Part C is required, the company is RED BULL, APA style referencing and format. The aim of this assessment is for you to demonstrate both your understanding of, and ability to identify the key components of a Marketing Plan for a product or service. There are two phases to this assessment. The first phase requires the groups to select a product/service (from one of their individual choices from the assessment 1 discussions) and analyze it according to topics that are covered in Modules 1 – 4 (Weeks 1- 8) of class. In the second phase of the assessment (due in Week 12) the groups are expected to show a thorough understanding through application to theory of the Marketing Mix for their product/service of choice (Please note: the same product/service/organization is to be used for assessment 3). You should add to your group discussion forum, a one-sentence description of your chosen topic by Sunday of Module 3 (week 6). One submission of the report per group is allowed.

The presentation recommended for this Assessment is REPORT FORMAT. An Executive Summary is NOT required, although you should include a Title Page, a Table of Contents, and use suitable Headings for the information presented, Student Identifier (Name and Number) and Page Numbers should appear on each page of the document – ideally in either the Header or Footer. The assessment should be submitted in a format that would be acceptable in the business world. All assessments are to be submitted to Blackboard. All work must be word-processed, spell checked, grammatically acceptable, and professional in appearance.

All claims and recommendations are to be supported by suitable and relevant marketing and/or theoretical principles and the relevant references. Should include a correctly constructed Reference List and accompanying in report citations as per College guidelines (APA Referencing). The use of any combination of narrative, point form, diagrams, graphs or charts including presenting the information in table form is permitted – particularly if these devices reduce the wordiness and increase the "readability" of the submission. Far exceeds minimum standard. Background information of the company demonstrates ability to research and synthesize information into clear and concise information. A sophisticated understanding and analysis of Situation Analysis. The information contained in the PEST and SWOT Analysis systematically and critically distinguishes between assertion of personal opinion and information obtained from robust evidence from research and extended reading. Excellent links between identified factors in the PEST Analysis and the organisation from a marketing perspective.

Sophisticated identification and analysis of main competitors with critical information provided for each. Highly developed analysis of each competitor’s activities. Information based on credible and high quality research evidence A sophisticated understanding and analysis of the level of involvement of the purchasing decision, stages of the decision process and influences on the purchase decision evident. The information systematically and critically distinguishes between assertion of personal opinion and information obtained from robust evidence from research and extended reading. More than twelve highly quality and credible research sources used. No mistakes with in-text citations and/or the Reference List Information is logical and persuasive and demonstrates a very clear flow of concepts to the audience. Very strongly supported by evidence. Free of spelling and grammatical errors throughout. Use of headings and subheadings consistent with Assessment Guidelines.