Identifies key business areas and critical functions

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Reference no: EM133508368

Case Study: Chewy, Inc. has a great opportunity to enhance its profitability and customer experience through the introduction of a new subscription-based service: a monthly box of pet food, treats, and supplies. This innovative offering would provide convenience to pet owners while generating recurring revenue for Chewy. The concept behind this new service is to provide customers with a curated selection of pet essentials delivered directly to their doorstep on a monthly basis. The box could include a variety of high-quality pet food, nutritious treats, toys, grooming supplies, and other essential items that cater to the specific needs of different pets.

Question 1: Business continuity plan: Outline a basic business continuity plan for the business that identifies key business areas and critical functions as well as identifies at least one measure for recovering or maintaining critical business operations in case of an emergency. Include how to ensure that this plan is followed.

Question 2: Post-launch stage: Propose new ideas for the post-launch stage, including one idea for a product/service improvement for a plan to implement after the initial launch, and one idea for increasing the customer base or engagement after the initial launch. Feedback loops: Explain how to implement feedback loops for the product or service.

Question 3: PESTLE analysis: Use PESTLE analysis to identify at least one external risk factor that may affect the project. Then provide a solution or contingency plan for mitigating that risk.

Reference no: EM133508368

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