Identifies four general categories of social media

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Reference no: EM133342689

Question 1: The course identifies four general categories of social media KPIs, namely Reach • Engagement • Return on investment (ROI) • Retention and loyalty

SELECT TWO CATEGORIES AND and BRIEFLY explain TWO METRICS (OR SPECIFIC KPIS and explain how they could be applied in used to monitor social media strategy effectiveness for:

Question 2: From the two other courses, clearly indicate the course name and general description and the core idea behind it how that idea could be used to improve the social media strategy of your final project client (one paragraph each)

Reference no: EM133342689

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