Identifies and segments the key audiences for communications

Reference no: EM132854268

Scenario

You are the Organizational Development Manager for a retail electronics company. The CEO has just announced that your organization is going to create a new people-focused approach to sales. In this new approach, employees will be expected not to focus on selling the highest-priced product but instead acting as consultants to the customers to determine what product to buy and how it should be installed. This customer service approach is a radical departure from the earlier model, and it will require employees to learn and model different behaviors and interactions with customers. This approach will be fully launched in six months.
As part of the change implementation plan, the VP of HR has tasked you with creating the communication management plan. She stresses the importance of this plan to you, as an ineffective communication plan often leads to the failure to implement the change initiative fully.

Instructions

Prepare a written communication management plan that:

Question 1: Establishes the frequency of communications needed to break down resistance to change, and the mediums through which communications will be sent.

Question 2: Identifies who is responsible for assessing employees' readiness for change and for communicating change to employees.

Question 3: Identifies and segments the key audiences for the communications.

Question 4: Provides the details of what content will be communicated, as well as the purpose and strategy used for each communication.

Question 5: Details how a feedback loop will be implemented to ensure communications are being received, understood, and enabling employee buy-in to the change initiative.

Question 6: Provides attribution for credible sources used in the written communication management plan.

Reference no: EM132854268

Questions Cloud

Performs all seven steps of the force field analysis : Provides attribution for credible sources used in the force field analysis. Creates a force field visual diagram with appropriate labels.

Administrative policy of closing a new store : Wing Foot has an administrative policy of closing a new store if it does not show a profit in either of the first two years.

CCM4332 Network Security Assignment : CCM4332 Network Security Assignment Help and Solution, Middlesex University London - Assessment Writing Service - write the deciphered message

Describe the advantages and disadvantages of free trade : Describe the advantages and disadvantages of free trade. Explain the measures that a country can take to protect itself from the negative aspects of free trade.

Identifies and segments the key audiences for communications : Establishes the frequency of communications needed to break down resistance to change, and the mediums through which communications will be sent.

Compute the NPV of this opportunity : Nielson Motors is considering opportunity that requires an investment of $1,000,000 today. If appropriate interest rate is 10%, then NPV of this opportunity is

Distribution of annual incomes of us adults : No, this does not make sense to me. I feel like the annual incomes of U.S. adults is not normal as it differs from state to state.

Creates a force field visual diagram with appropriate labels : Describes that action steps selected for implementation along with the rationale for the each action step. Performs all seven steps of the force field analysis.

Achieve a leadership position in the face of competition : How can an entrepreneur like Tony with a clear vision and mission achieve a leadership position in the face of competition from Multi-National Companies?

User Account

All Pages