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Marketing Management
Zeithaml Parasuraman, and Berry have identified dimensions of quality service. They are: 1. Reliability - the ability to provide dependably and accurately what was promised, 2. Assurance - the knowledge and courtesy of employees, and the ability to convey trust and confidence, 3. tangibles - the physical facilities and equipment and the professional appearance of personnel, 4. empathy - the degree of caring and individual attention provided to its customers and 5. responsiveness - the willingness to help customers and provide prompt service. Describe how "Apple" might deliver each of these dimensions to its customers. Is the company better at delivering some of these dimensions than others?
What specific elements of a corporate entrepreneurial strategy are apparent within Southwest Airlines? How can a small business owner learn from this and apply the information and outcomes to his or her own company?
select a company that uses either b2b a company that provides products services or information to other business or b2c
Explain Business Strategy Analysis of Wal-Mart and Explain Wal-Mart's external and industry analysis
How do you feel about privacy on social networks? Is allowing personal information to be available to others without a user's specific permission unethical?
Why is branding especially important for the success of a new product upon which a new venture is based? Imagine you are in the market for a new cell phone, car, or appliance. Why are you willing to pay more for certain products when most have ver..
Based on the marketing Mix how Michel et Augustin addressed the Distribution of their product? Explain in Details and Provide Examples.
Find an advertisement (hard copy or electronic), indicate the Attention Interest Desire and Action elements. Present in class. Define the Feature Function and Benefit for your product or service.
Revitalization of airasia Marketing Strategy Following QZ8501 Crash
write a 700- to 1050-word paper in which you relate consumer behavior to marketing. in your paper address the
Social Networking has been around long enough to consider the positives and negatives that it provides to society. Use recent events to discuss cases from the last 2 years.
Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created
Explain the concept of television programming sponsorship. Choose an example of such sponsorship to illustrate why an organization might engage with this form of communications.
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