Identification of your marketing plans objectives

Reference no: EM133399740

Marketing Foundations

Stage: Plan Objectives and Timeline

Stage Description

In this stage you have two goals:

1. Identification of your marketing plan's objectives
2. Proposed timeline for the execution of your plan

A. Plan Objectives
a. Estimate of total number of consumers
b. Expected average purchase by customer
c. Expected number of purchases by customer per year
d. Sales funnel - identifies how members of the target market become customers
B. Proposed Timeline
a. When will the plan launch?
b. When will the first milestone be reached?
c. Sales targets identified
d. Expenditures identified and timing described as it relates to the sales funnel

Reference no: EM133399740

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