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Marketing Foundations
Stage: Plan Objectives and Timeline
Stage Description
In this stage you have two goals:
1. Identification of your marketing plan's objectives2. Proposed timeline for the execution of your plan
A. Plan Objectivesa. Estimate of total number of consumersb. Expected average purchase by customerc. Expected number of purchases by customer per yeard. Sales funnel - identifies how members of the target market become customersB. Proposed Timelinea. When will the plan launch?b. When will the first milestone be reached?c. Sales targets identifiedd. Expenditures identified and timing described as it relates to the sales funnel
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