Identification of the north star objective that will guide

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Reference no: EM133410250

Case Study: In August 2020, Avlash and his team in the Consumer Care and Analytics Group noticed a spike in consumer contact volumes. A preliminary look at the data suggested that the increase was coming largely from the Asian markets.

Question: Write in brief

As the data analytics lead, you are asked to work on the analytics plan report, which includes:

Identification of the "north star" objective that will guide the marketing analytics plan. The additional questions that will further guide your analytics journey and help determine the required data sources.

 

Reference no: EM133410250

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