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Identification of factors affecting the consumer decision

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Reference no: EM132969305

1. A detailed analysis of Modern Retail Trade in Sri Lanka (word 600)

2. Identification of relevant theoretical frameworks and relevant theories of consumer decision making, Brand Equity, and Consumer buying decision (word 600)

3. Identification of Factors affecting the consumer decision, identified through research (use of at least 7-10 previous research) and through the theoretical framework (word 600)

4.Conclusion and Recommendation to the organization (word 600)

Reference no: EM132969305

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