Identification of commodity businesses

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IDENTIFICATION OF COMMODITY BUSINESSES.

A recent article in Fortune magazine listed the following firms among the top ten most admired companies in the United States: Dell, Southwest Airlines, Microsoft, and Johnson & Johnson. Access the websites of these four companies or read the Business section of their Form 10-K reports (https://www.sec.gov). Describe whether you would view their products or services as com- modities. Explain your reasoning.

Reference no: EM13973026

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