Ideas for new products often start with desiring product

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1. Ideas for new products often start with desiring a product or service that isn't available in the marketplace. Many innovators have created products out of frustration because they had a need that wasn't being met. For your discussion, describe a problem that really frustrates you, or a need you have that is not satisfied by current market offerings.

2. The materials looking for a common message (IMC examples). What sort of commonality of message, preference for one form of communication over another (by frequency), or series of non-related messages? Students might also consider selecting companies that may make key marketing management members available for them to speak with.

Reference no: EM132307570

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