Ideas for innovation and new product development

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Reference no: EM131680780

Customers are often the greatest source of ideas for innovation and new product development. As the Product Manager for your chosen organisation, recommend how you would identify customer problems and develop approaches to solve those problems, using appropriate theories and concepts. Provide reasoning to justify your recommendations. Provide adequate information about the organisation you select so that the marker can assess the appropriateness of your answer.

Reference no: EM131680780

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