Reference no: EM132833339
Case study: The socio-cultural environment consists of how consumers, households and communities behave and their beliefs. For instance, changes in attitude towards health, or a greater number of pensioners in a population. The socio-cultural environment will be language, aesthetics, education, religion, attitudes, values, social groups & organizations, and business custom practices. I have chosen Volkswagen company as one of my worst company and need some ideas in answering these situations.
1. Can someone help me Identify Domestic and Global Environments (countries) that are in opposing cultural clusters? I have chosen Germany and U.S as my two countries and need to fit the clusters between the two.
2. Can I have some ideas about the socio-cultural parts of Germany and U.S as related to business For Volkswagen Company.
3. I also need some differences and similarities for the various socio-cultural aspects of VW Germany and VW U.S
4. How is these factors affects both companies.
Include some reference in order to read and have more ideas.