Ideal target consumer for the product

Assignment Help Marketing Management

Reference no: EM133082098

Question 1: Based on your own perceptions and shopping experience, where are you more likely to shop? In Target, Kmart or Myer? What are the main differences between the offerings in these two stores.

Question 2: Choose five products. For each, think of someone you know that might be an ideal target consumer for the product and someone who would be unlikely to be interest in the product, outlining your reasons in each case.

Question 3: Briefly outline the major categories or segmentation variables in (a) consumer markets and (b) business markets.

Reference no: EM133082098

Questions Cloud

Reflect on and recognise the effect of values : Reflect on and recognise the effect of values, beliefs and behaviour in practice and What is one concept that the nurse manager might not value very highly

Explain what critical thinking means to you as a nurse : Explain what critical thinking means to you as a nurse and What is the difference between a reflective practitioner and self-reflection

What effect do you think this pricing has on coke : Challenges of distributing a perishable product like live seafood - pricing strategy be appropriate for an organisation

How does legislation benefit consumers : Why do you think he would be described in this way? What activities does Virgin undertake to generate publicity

Ideal target consumer for the product : Choose products. For each, think of someone you know that might be an ideal target consumer for the product and someone who would be unlikely to be interest

What type of industries would use an agent : Analyse the campaign in terms of which elements are aimed at children and which elements are aimed at the purchaser (most likely a parent)

How your actual lifestyle and preferred lifestyle differ : Describe how your actual lifestyle and your preferred lifestyle differ. Identify which aspirational purchases you might make to express your preferred lifestyle

Tough Conversation DB : Write a plan for the conversation you would have with the employee's male co-worker, based on the concepts found in your textbook.

Tiger woods diversity : Professional golfer, Tiger Woods emphasizes his White, Asian, Black, and American Indian heritage.

User Account

All Pages