Solution-Ideal store layout for increasing store sales

Ideal store layout for increasing store sales

Reference no: EM131099650

Kroger, a grocery store chain, wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, one a grid layout with vertical aisles divided by a center aisle and another using a traditional straight-aisle pattern, Kroger will match pairs of stores that have different designs but similar shopper demographics and location. Sales from each pair will then be compared to determine if store design is related to sales. Which type of study is this an example of?

Longitudinal study
Ex post facto study
Exploratory study
Case study

Is Exploratory study the correct answer?

Reference no: EM131099650

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Ideal store layout for increasing store sales : Kroger, a grocery store chain, wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, one a grid layout with vertical aisles divided by a center aisle and another using a traditional strai..

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Ideal store layout for increasing store sales

Reference no: EM131099650

Reference no: EM131099650

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