Idea where you can connect pr with social media marketing

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After reading "One More Thing You Can Do to Get More Business," by Ramirez, from American Salesman (2014). “The article discusses the tendency of most businesses to look at public relations (PR), marketing and advertising as a single cost category like education. PR is defined as the early stage branding of the business while marketing and advertising follow later when the brand has been established. Social media marketing is discussed as a new approach for promoting businesses through networks.”

How do you think about PR, and applying it to our business? Is there any idea where you can connect PR with social media marketing? Any important lessons you can learn from the article?

Reference no: EM132249480

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