Idea promotion-always low prices-ultimate driving machine

Reference no: EM13322064

Big Idea promotional messages such as “Always low prices, always” and “The ultimate driving machine” can shape our purchase behavior in powerful ways. Think of five products that you’ve purchased in the past three years. Try to identify the big idea behind each of them (check out the packaging or the website if you need some help). Now think of a local small business that clearly lacks a big idea. Identify at least two potential promotional concepts. Be sure to consider both rational and emotional premises

Reference no: EM13322064

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Idea promotion-always low prices-ultimate driving machine : Big Idea promotional messages such as “Always low prices, always” and “The ultimate driving machine” can shape our purchase behavior in powerful ways. Think of five products that you’ve purchased in the past three years. Try to identify the big idea ..

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