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Idea of engaging in social media marketing

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Reference no: EM133204140

Why do you think some managers are resistant to the idea of engaging in social media marketing? What are their likely opinions in this area and how do the facts differ from these opinions held by many older managers? What could you do or say to convince your reluctant boss that SMM could be a good idea in a specific business setting? How could you leverage your argument through high credibility information sources?

Reference no: EM133204140

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