Hypothetical strategy for the respective business segment

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Exercise 5A

Develop Hypothetical PepsiCo Strategies

Table 5-4 identifies, defines, and exemplifies 11 key types of strategies available to firms. This exercise will give you practice formulating possible strategies within each broad category.

Instructions:

Step 1: On a clean sheet of paper, develop an 11 2 matrix where PepsiCo’s (1) beverages and (2) snack segments are along the top and 11 strategies listed in Table 5-4 are along the left side of your paper.

Step 2: Review the text material related to Table 5-4. Also, review the PepsiCo divisional information provided in Cohesion Case.

Step 3: In each of the 22 cells within your 11

2 matrix, write in a hypothetical strategy for the respective business segment indicated.

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