Hypothetical segmentation of the market

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Reference no: EM131696623

• Perform a real or a hypothetical segmentation of the market using only one criterion/variable (demographic, psychographic or behavioural). Describe the profile of each segment.

• Identify the segment targeted by the company.

• Describe the positioning of the brand and compare it to the positioning of two competitive brands.

Reference no: EM131696623

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