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Nestle is the world's largest food company, but it only earns 2% of its sales in Switzerland. Food and dietary traditions are essential components of every culture's social fabric. As a result, as Nestle expands internationally, it monitors changing consumer attitudes as a result of greater regional integration. Nestle's home country of Switzerland, along with Iceland, Liechtenstein, and Norway, is a member of the European Free Trade Association. These countries then sign free trade agreements with other nations and groups of nations, either individually or collectively. A free trade agreement signed between Indonesia and Nestle's home country of Switzerland included specific provisions encouraging sustainable farming practices and human rights protections. Nestle places a premium on a healthy ecosystem because producing safe, nutritious food necessitates a healthy environment.
Do you believe regional economic integration helps or hurts small businesses compete with global competitors? Explain.
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