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Hundreds of billions of dollars spent on advertising

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Reference no: EM132814927

To what extent do you think your purchases are influenced by advertising?

  1. How many advertising messages do you think you see or hear on an average day? 
  2. How many times do you think you have to see an ad or a brand name before you remember it?  
  3. Can you think of a time advertising has ever persuaded you to buy things you don't need, or even things you don't want? 
  4. If your answers to You and Advertising were predominantly 'irritating and ineffective', do you think advertising and promotions work?
  5. Is it possible that the hundreds of billions of dollars spent on advertising around the world are being wasted?

Reference no: EM132814927

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