Humor in advertising is risky-devastatingly effective

Assignment Help Other Subject

Reference no: EM13190593

Respond to the following (At least 250 words):

Yes, humor in advertising is risky. It can also be devastatingly effective. When done right, humor works -really, really well. Advertising is about getting attention. The best ways to get attention with advertising are with strong visuals, sex, powerful headlines and humor. However, it must be used correctly and there are definitely guidelines to follow. Let's take as an example - the PC/Mac ads with the nerdy older guy and the young sharp kid. Advertising humor works best with established and commonly purchased products. Humor in advertising works for business services (computers), familiar terms, and products we know. Unknown, risky, expensive or sensitive products are not normally suited for humor. Ad humor also needs to be well suited to its audience. If your customers don't get the joke, then the joke will be on you. A sophisticated audience will understand your irony, satire, and puns but a young audience may only understand slapstick comedy or a silly cartoon caricature. Ad humor can backfire. If you make a joke at the expense of any one group, you will surely alienate them. Everyone loved the "Where's the Beef" commercials done by Wendy's ---that is except for the senior citizens. The humor must also be product specific to have the brand remembered. Humor has a very short life.

Reference no: EM13190593

Questions Cloud

Enough welfare or subsidies to the poor : The south african government is not providing enough welfare to the poor

The government expenditure : What is the government expenditure on this subsidy?What is the deadweight loss as a result of this subsidy?

Discuss how an airline executive might use tourism economics : Discuss how an airline executive might use tourism economics relating to passenger load-factors, ticket prices, discounts, frequent-flyer programs, joint fares, and flight frequencies.

List the networking and commination devices required : List the networking and commination devices required, including the IP addresses, product numbers, the cost of each and the approximate total cost.

Humor in advertising is risky-devastatingly effective : Humor in advertising is risky. It can also be devastatingly effective. When done right, humor works -really, really well. Advertising is about getting attention.

State the calcium and magnesium ions in an average load : determine what percentage (by mass) of the detergent must be sodium carbonate in order to completely precipitate all of the calcium and magnesium ions in an average load of laundry water.

Find the first four nonzero terms of the taylor series : Using a known Taylor series, find the first four nonzero terms of the Taylor series about 0 for ln(1-2y)

What is the application layer protocol : What is the server IP address and what is the application layer protocol involved - what is the client port number for data download?

State the concentration of all acetate species : How many grams of acetic acid will you need to prepare the 500 mL buffer? Note that the given concentration of acetate refers to the concentration of all acetate species in solution.

User Account

All Pages