Human insight redundant in today digitised media industry

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Reference no: EM132259997

Some digital evangelists foresee a brave new world where 100 per cent of media will be targeted through data and traded on an automated basis. Are computer algorithms making human insight redundant in today's digitised media industry?

Each student is requested to writes a paper with 500 words or above to give comments to the prospect of media planners.You must have correct references with APA format in the paper. In general, three references (from academic journals, book chapters, or official documents) should be cited.

Reference no: EM132259997

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