User Account

All Pages

Hubspot is currently at a crossroads with management

Assignment Help Marketing Management
Reference no: EM13347507

HubSpot is currently at a crossroads with management looking for rapid acceleration of sales and profits. In their quest for growth, Halligan and Shah face significant challenges that are associated with the inbound marketing model. To meet these challenges, Halligan and Shah have enlisted you to help them determine how to move forward.

1. Do you agree with HubSpot that the "rules of marketing" have changed in the age of Web 2.0 technologies such as social networking, blogging and Twitter? Why or why not?

2. What customer segment(s) do you suggest HubSpot to focus on? Should it serve any customer that comes its way, or narrow the target to either Owner Ollies or Marketer Marys? In parallel, should it focus on B2B or B2C customers? (hint: in addition to any qualitative analysis, consider conducting Customer Lifetime Value analysis on the segments)

3. Does Hubspot have the right approach to serving the target market? What do you recommend them to do in product, pricing and promotion strategies?

The basic formula for evaluating CLV to be used is:

CLV = [Monthly profits] * [Customer Lifetime in Months] - [Acquisition Cost]

Recall that Customer Lifetime in Months = 1/Churn Rate

Recall that churn rate is the opposite of retention rate.

Reference no: EM13347507

Questions Cloud

Prepare a powerpoint presentation on effect of different : prepare a powerpoint presentation on effect of different cultures in uae.effect of different cultures in uae the entry
Income tax projectfactsvalerie lawson and clara norman are : income tax projectfactsvalerie lawson and clara norman are the sole equal shareholders in the corporation of lawson and
Busy waitingis there any benefit to busy waiting : busy waitingis there any benefit to busy waiting? discuss.barrier synchronizationdiscuss an application that would
Part-2write a program that will perform some of the basic : part-2write a program that will perform some of the basic tasks accomplished by a file integrity checker such as
Hubspot is currently at a crossroads with management : hubspot is currently at a crossroads with management looking for rapid acceleration of sales and profits. in their
Developing a balanced scorecard explore the need for : developing a balanced scorecard explore the need for organisations to calculate and manage performance against
1 - utilizing the rat stereotaxic atlas in the course : 1 - utilizing the rat stereotaxic atlas in the course materials devise a surgical plan for implanting a michigan type
You will write functionsbull bnull basisatolbull brange : you will write functionsbull bnull basisatolbull brange basisatolthe function null basis takes a matrix a as input and
Exercises1make a program that will graph the following : exercises1.make a program that will graph the following parabolas where x ranges from -10 to 10 in increments of 0.1.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd