How zoom seeks to nurture long-term value creation

Reference no: EM133479557

Assignment:

Part A: Case study - Zoom

Read the case study, which you can find in the assessment area and on the study planner, and answer the following questions:

Using concepts and theories from Block 1, explain why Zoom places high importance on innovation. You should consider how the various business functions within Zoom integrate to facilitate innovation.
Using appropriate concepts and theories from Block 2, identify and discuss the main threats and opportunities that should be considered by Zoom as it is pushed to undertake rapid expansion. Your answer should seek to integrate evidence from the different business functions.
Applying concepts from Block 3, explain how Zoom seeks to nurture long-term value creation.

Part B: Presentation

Part B of the EMA will be marked out of 20 marks.

Drawing on your work with the Zoom case study, create a presentation to:

Analyse the power and level of interest of the relevant stakeholders in Zoom. You should use stakeholder analysis that you encountered in Block 3, session 2.
Analyse the future of the work environment, in particular what opportunities this presents for Zoom over the next 5 years.

Your presentation should use no more than 6 slides. Your first slide should be a title page for your presentation.

Part C: Skills reflection

You were introduced to mind mapping in Block 1 Session 2, and at various stages throughout B207 you have been encouraged to make use of it as a technique to support your learning. Building on your work with mind mapping, reflect on how your approach to mind mapping haschanged as you have progressed through the module.

Reference no: EM133479557

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