How your organization solves the targets needs

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Reference no: EM13727873

Strategy and Positioning Paper: The Product will be pasta menu to add to fast food Subway restaurant.

Write a 2,800- to 3,500-word paper that includes the following:

An overview of the organization

A description of the product or service

A SWOT analysis of the organization and offering

A competitive analysis of the organization and offering using Porter's five competitive forces model

The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors (Puerto Rico, Caribbean)

A description of your target market

Needs that cause your target market to buy including emotional and logical drivers

A written positioning statement that identifies:

Your target market

The needs that drive purchase

Your organization's industry category

How your organization solves the target's needs

Your organization's competition

What makes your organization different from its competition.

Reference no: EM13727873

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