Reference no: EM13800057
INSTRUCTIONS: You are part of a team at a new company where you will need to create a few general, or very specific, guidelines or policies for how your employees should communicate with the public and/or other businesses. For example, this could be for customer service employees in a retail establishment or a sales force at a technology company. Although you may have a clear understanding of what you expect, remember that you will be working in a team. The team will decide what goes into this document. Also, while it may be clear to you and others in your discussion, will the intended meaning be the received the same way by your intended audience when they read it?
Form groups of three to five students. Pick at least two people you do not know. Scan through the key sections and explanations of the Heinz Ethics and Compliance document. You do NOT need to read the entire document closely; however, you should pay close attention to Guidelines 1.0 and 2.0. This is an example of how one company treats its communication guidelines. After your group finishes, you will need to do the following:
1. Choose a company (real or fictitious) in a specific industry that your group will work for.
2. Discuss and agree on a handful of expectations for two sections: 1.0 General Policies and 2.0 Brand and Product Guidelines. (If your company provides a service, substitute that for "product.")
3. Create a document that includes the name of your company, what it does, the names of your team members, the intended audience and your company's two guidelines.
|
Erikson life span theory
: In your own words, list and describe the each stage of Erikson's Life Span Theory. Your list should include the crisis (e.g., trust vs. mistrust) and the corresponding possible outcome/strength gained
|
|
Research on intellectual property rights and guidelines
: Research on Intellectual property rights and guidelines.
|
|
Different prices for prescription drugs
: U.S. pharmaceutical companies charge different prices for prescription drugs to buyers in different nations, depending on elasticity of demand and government-imposed price ceiling.
|
|
Discuss technology literacy assessment tla define tla and
: Discuss Technology Literacy Assessment (TLA). Define TLA and include a discussion of why it is important.
|
|
How your employees should communicate with the public
: You are part of a team at a new company where you will need to create a few general, or very specific, guidelines or policies for how your employees should communicate with the public and/or other businesses.
|
|
Build a high quality reputation
: When entry occurs in a monopolistically competitive industry - Why would a competition regulator need details relating to how firms are competing to cut prices, raise output levels, or build a high quality reputation?
|
|
Price of diamonds over the past several decades
: How was De Beers able to control the world price of diamonds over the past several decades even though it produced only 45 percent of the diamonds? What factors ended its monopoly? What is its new profit strategy?
|
|
Microsoft guilty of violating the sherman act
: Under what law and on what basis did the federal district court find Microsoft guilty of violating the Sherman Act? What was the initial district court's remedy? How did Microsoft fare with its appeal to the court of appeals?
|
|
Which social networking sites do you currently use
: Which social networking sites do you currently use? have you ever switched from one site to another? if so , what were the reasons behind the switch? if not , why have you remained loyal to your original site?
|