How your consumption habits may have changed

Assignment Help Marketing Management

Reference no: EM13723477

Ten Product List

After the third submission of the consumer journal, students will review their consumption behavior and create a list of ten products or services they own and/or regularly use. Students are asked to select only those products and services that best portray their personality, values, and lifestyle. Similar to the journal entry, the list is required to contain detailed information (such as brands, sizes, colors, and/or models) about the products and services.

Advertisement Analysis

Once the ten-item product list is complete, each student should select two of the items on the list and locate an advertisement for each of the selected products. The two advertisements then serve as the medium for a short analysis paper. For the paper, the analysis of each advertisement is broken down into three sections. First, students have to identify between four and six consumer behavior concepts used in the advertisements. Second, students are asked to identify and explain the demographic and psychographic segments to which the ad was designed to appeal. Finally, students explain whether or not they fit into the identified target market.
This exercise allows you to demonstrate an understanding of segmentation, motivation, personality, psychographics, learning, attitudes, and reference group influence. Via the journal entries, the ten-product list, and advertisement analysis, you will learn about your personal consumption habits. This self-discovery is an exploration of the social and psychological factors that influenced your consumption behavior and how your behavior could be generalized to others.

Since you have been keeping a reflection journal, include a paragraph about how your consumption habits may have changed since the beginning of the semester.

Reference no: EM13723477

Questions Cloud

Discuss the pros and cons of functional area : You will need to research various Fortune 500 companies and identity their best HRM practices. Be sure to identify and discuss the pros and cons of each functional area and state whether or not this practice will be one of your recommendations.

Description of blue ocean strategy and its importance : A description of blue ocean strategy and its importance, A product or service that might be considered a blue ocean move and why

An important role in infection control and prevention : The registered professional nurse plays an important role in infection control and prevention. The purpose of this written assignment is for you to apply your findings from evidence-based practice (professional nursing references) to a patient ..

How oppressive was the stamp act : In 1765, Parliament passed the infamous Stamp Act. How oppressive was the Stamp Act? How Radical were the responses to the Stamp Act? Was it the beginning of the American Revolution?

How your consumption habits may have changed : Since you have been keeping a reflection journal, include a paragraph about how your consumption habits may have changed since the beginning of the semester

Why we use offset follower and where its application : Why we use offset follower and where its application

Accommodate health insurance portability : In this assignment, you will list the forms that you will be reviewing with a new patient to accommodate the Health Insurance Portability and Accountability Act (HIPAA) policies and procedures.

What problem-solving approach would you implement : Create a problem scenario to respond to the following questions: What is the problem? What problem-solving approach would you implement to solve this problem? Which approach was effective? Why?

The pci-express bus consists of thirty-two : (a) As described in the Englander text, the PCI-Express bus consists of thirty-two ''lanes.'' As of January, 2009, each lane is capable of a maximum data rate of 500MB per second.

User Account

All Pages