How your company brand is positioned in comparison

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Scenario: you are the manager of this new project and whant to market a home to the future.The year is 2040. The demographics and psychographics have changed since 2017 and so the home industry has had to adapt. What will this house of the future look like? What will it realtors sell? How will it operate?

Create a new and unique (not already offered) product or service the company will be launching. Where would be the best places to sell? Identify and describe the top three real business industry competitors for your company and how your company's brand is positioned in comparison. Cite a minimum of one peer-reviewed source.

Reference no: EM132161718

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