Reference no: EM133086487

The Roleplay requires you in the role of the Marketing Manager at playing the role of a department manager that you will interact with role play the Righteous Inn and will require you to demonstrate your skills and knowledge regarding marketing plans. All relevant scenario information and criteria for success are provided for you to complete the task.

As Marketing Manager of The Righteous Inn you are very busy with lots of research, projects and campaigns at any one time. You know how important it is to report on various parts of your activities so people are kept in the loop. Today you will be meeting with a Departmental Manager to talk about three marketing plans you are involved with at the moment. You not only want to discuss things with this person but you also want the Departmental Manager to pass it on their teams. The first discussion you want to have relates to marketing plan you intend implementing shortly. You want their input and comments about the plan and you know you will have to present them with a copy of the plan and talk about it and explain it. The second discussion relates to communicating information about a marketing plan that is currently running and which is about half-way completed. You want to share information on what you have done and the results you are seeing so those involved in delivering on products and services promoted under that initiative stay aware of the focus of that plan and they remain motivated to keep providing the required standard of products and services. Finally you want to pass on a few changes you have made to another marketing plan that appeared not to be delivering the results that were expected. The scheduled reviews and evaluations showed the promotional effort wasn't resonating with the target market and the required level of market penetration wasn't being achieved.

-How you would seek input into a marketing plan.

-How you would share information on marketing activities in a marketing plan.

-How you would communicate changes made to a marketing plan.please mentions that questions in the role play please help me making this role play thanks