How you would react to the situation

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CONSUMER DECISION MAKING

This is my favorite aspect of marketing! In order to facilitate the exchange, it is important to understand what ultimately leads consumers to do what they do. As a business, it is always important to look at things from the customer's perspective. You should think of how you would react to the situation as a consumer as well putting yourself in the shoes of other customers whose thinking might be very different from your own.

Reference no: EM133589077

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