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How you would modify the personal selling approach

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Reference no: EM132469234

A U.S.-based organization that sells household appliances is considering opening stores internationally, starting with Brazil. What are some recommendations based on the following questions?

  1. Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.
  2. Identify ethical and regulatory issues that should be considered when marketing in Brazil.
  3. Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.

Reference no: EM132469234

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