How you would measure success for the proposed solution

Assignment Help Marketing Management

Reference no: EM133511131

Homework: Business & Finance- Marketing Product Management

Choose any one product from the following list:

1. OLA
2. Uber
3. Rapido

You are a product manager on the Growth team of the product you have chosen. The team has been given a mandate of reducing ride cancellations (can be initiated by the driver or the passenger). What would be the top initiative you would drive to achieve this desired outcome? Assume you have infinite tech bandwidth and you cannot change the current pricing. The expectation is to solve this problem as a PM by addressing problems for the users while being able to generate business value.

Focus on the following:

Question 1. Understanding the business model and how the metric in focus impacts the business model

Question 2. Mapping the given business outcome to the relevant product outcomes

Question 3. Identifying the target user segment and understanding the target users' unmet needs

Question 4. Validating the problem identified with user research

Question 5. Structured analysis of the problem, breaking down the problem into smaller components.

Question 6. Showcasing how you ideated possible solutions and decided on the proposed solution.

Question 7. Detail orientation in the solution being proposed, including the system diagram as applicable. Focus on all the actors involved.

Question 8. Second order thinking for the solution being proposed

Question 9. How you would measure success for the proposed solution

Question 10. Thinking about why your solution might fail.

Reference no: EM133511131

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