Reference no: EM131514818

Assignment  1 : For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

1) Define and explain each of the following tools/concepts below.

The strategic planning process

S.W.O.T

Market Segmenting

Target Marketing

Product Positioning

Offerings: -product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimumof 4 body pages in length. This does not include the cover and reference pages.

Assignment 2

Assignment Instructions

Course Objectives:

1 Define the legal environment that is applicable to the business world.

2 Review basic business law concepts

3 Describe the litigation system in the United States

4 Apply legal concepts to business to business scenarios

5 Analyze the differences between major forms of intellectual property protection, and current ethical issues that arise under intellectual property law

7 Analyze what a contract is, how a contract is formed, the types of law that govern contracts, the elements of common-law contract formation, and defenses to contracts

Instructions: Jimmy invented a device to determine whether people are actually zombies. He calls it "AreYouThere?" Jimmy wants to form a company and sell a million of the "AreYouThere?" devices.

Using only the material found in the required readings, in 150 - 250 words, discuss three types of intellectual property that apply to Jimmy.

Jimmy also realizes that he needs cash for his start-up costs. He tells his rich Aunt Jane that he needs money for school. She says okay but then finds out about the Zombie company and refuses to write Jimmy a check.

Jimmy sues his Aunt for breach of contract. In 150 - 250 words, using the defenses to contract article within the Judicial Education Center in the required readings, discuss two possible defenses that may be available for Aunt Jane.

Your essay should contain at least three citations to the required readings, as well as a reference page.