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Prepare a 3 - 4 page double-spaced paper that describes the marketing communication plan for your product or service. After discussing the characteristics of your target market, identify and rank three (3) promotion strategies, discuss specific uses of social media, and provide a competitive analysis. Support your analysis with three (3) academic sources, which may include your textbook, and/or credible business journals such as Barrons, The Wall Street Journal and/or Business Week. Your analysis should include:
• Briefly describe your target market identifying unique characteristics and/or preferences of that market supporting your analysis with credible data
• Compare and contrast three promotion strategies assessing the probable effectiveness of each. Rank order promotion strategies supporting your analysis with credible data.
• Describe how you would incorporate social media to promote your product or service; be specific in identifying which social media you would use and why. Support your analysis with credible data.
• Discuss how your marketing communication plan will differentiate your product or service from current and/or anticipated competition. Support your analysis with credible data.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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