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Question: Brand Extension Assignment: Choose a product to write a 5-page paper (5-pages excludes title and reference pages) discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Areas to include:
• Brand (to include a brief background)
• Extension idea
• Ration/justification or need for the new idea relate the idea back to the companies mission statement
• Target market
• Marketing/launch strategy (to include pricing and channel strategy)
• Ethical considerations
Must stick to topic!
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