How you would communicate with senior management

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Reference no: EM133173544

Question 1:

This activity will require you to demonstrate your skills and knowledge by documenting how you would develop an organisational marketing objective.

This activity should take the form of a journal entry or similar, explaining exactly how you would develop the marketing objective, in line with your organisation's policies and procedures.

Identify a product or service that will be the subject of your marketing activity and identify the marketing objective it is a part of.

In your entry, explain:

Q1) How you would identify the strategic direction of the organisation, including:

Identifying the organisation's mission, vision, values and purpose
Identifying the organisation's direction and targets
Conducting a situational analysis to identify factors that may affect the organisation's direction and performance
Legal and ethical obligations the organisation must abide by when marketing your product or service
How you would communicate with senior management about the strategic direction of the organisation.

Q2) How you would review marketing performance, including:

Evaluating the success of previous marketing strategies concerning this item
Analysing the strengths, weaknesses, opportunities and threats applied to the product that you are basing your answer on

Q3) How you would scope marketing opportunities, including:

Identifying the viability of an identified marketing opportunity
Assessing external factors, costs, benefits and risks to determine the marketing's scope
Analysing opportunities in terms of their fit with organisational goals
Evaluating the likely impact of the opportunity on the business and its customer base

Q4) How you would formulate marketing objectives, including:

How you would communicate with key internal stakeholders
Explaining what the marketing objective is and how you would check that the objective is aligned with the future needs of the organisation
How you would check that the objective is compatible with the organisation's capabilities, resources and financial position
How you would check that the objective is compatible with the organisation's direction and purpose
How you would document the marketing opportunity.

Reference no: EM133173544

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