Reference no: EM132405500

Assignment: Instructions: Create the second part of your marketing plan:

Prime Insurance company identification program is a valuable and powerful business tool. However, our identity is intended to represent the business for the clients. The location is internal and international, the head quarter is going to be in North America as well. Product marketing is life insurance, mutual funds, and the opportunity to earn extra income. Services it provides such as door to door services for middle class and many. Showing families the importance of the (FNA) financial need analysis to help them see the overall value that could provide is best solution for their feature.

1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

2. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.

3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.

4. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.

5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.