Reference no: EM133697500

User Experience

Tutorial - User Scenarios and Desirability

Part 1 :
For your UX Evaluation assignment, you will be completing usability testing with five users as per the assignment requirements. Based on your assignment scenario and the assignment requirements, complete the following:
User Task Scenarios
Create FOUR realistic task scenarios for your users to complete during their usability tests.
Look over lecture 10 as needed for task scenario details, tips, and examples.
Make sure the scenarios:
Avoid giving clues and describing steps to complete the task.
Are realistic, in that they are a common task a user may do while using your application.
Are actionable within your high-fidelity clickable prototype.

b) Usability Metrics
Identify the usability metrics that you will attempt to record during the usability tests.
Describe how they will be evaluated.

Part 2:
For your UX Evaluation assignment, you will be conducting surveys and interviews with the users tested to help analyse and evaluate your high-fidelity clickable prototype to inform upon future design recommendations. Based on your assignment scenario and the assignment requirements, complete the following:
a) Desirability Testing
Look over lecture 10 and research online materials as needed for details regarding the "Microsoft Desirability Toolkit".
Follow the Norman Nielsen Group's recommendations to create a list of 20 - 25 product reaction words about the visual design to use during within your post-test survey.
Compress the list from 118 product reaction words to 20 - 25 product reaction words.
Remove words relevant only to functionality, content, or performance.
Only keep words relevant to the visual design and aesthetics (they will be subjective to users).
Make sure the number of negative, positive, and neutral words are relatively even.

b) Qualitative Questions
Consider what qualitative questions you will ask each user during a task scenario, after completing a task scenario, and after completing the entire set of usability tests.
Enter these questions into your document and discuss why you think answers to those questions may be useful for your evaluation and final recommendations.

As this is an advanced course, you are expected to problem solve these tasks yourself, although the tutor is available for advice.

Assignment UX Scenario

This scenario has been generated specifically for YOU. Please follow it carefully

You are a UX practitioner that has been contracted by a business called Bakery Trove to research for, design, and user evaluate, a high-fidelity clickable prototype for a mobile application to support their business goals.

Their main goal is a home delivery service of an assorted box of specially selected Bakery Goods through an intuitive and appealing mobile application. Customers can choose a single box purchase or subscribe for regular box deliveries, each containing different contents.

They have several requirements for this application:

• To be able to purchase or set up a subscription to their delivery box, users must first register an account.
• The requirements of the user account are at a minimum:
o Email
o Password
o Name
o Address
o Consider other fields, if they support your application requirements, and whether they should be required or optional fields.
• During registration, users should be informed and denied registration if they do not meet the delivery criteria of being within 25km of Sydney CBD.
• Registered users can choose to buy a single box delivery or a subscription plan of either weekly or monthly.
• Registered users that choose a subscription plan can choose to pay for it on a regular basis tied to their chosen intervals, or they can pay one year in advance for a 10% discount.
• Registered users can optionally enter delivery advice (e.g. in case they do not want it left at the front door).
• Registered users are provided with different payment methods, including an authority to deduct from a credit or debit card.
• Registered users may elect to receive further information on promotions via notifications and/or email.
• As you are the designer, you should research and apply good visual design for this newly established company, however they want their dominant colour to be a shade of Purple.

As you proceed through all your personal constraints, consider how you will present the information and form fields on the limited space of a mobile application. Use the tutorials, lecture concepts and examples to help guide you through the assessments.