Reference no: EM132936878

1. Feasibility Analysis

For this assignment you will conduct a preliminary feasibility analysis.

A feasibility test is done to prove to yourself or investors the likelihood of your product or service being successful within your industry. You will answer each of these:
• The product your company will offer.
• What problem does it solve?
• How will it benefit your target market?
• Evaluate the market space/industry for the business.
• How you will get the product to its intended users.
Please include the name of your company (USAMEX TAX AND FINANCIAL SERVICES)
This should be in a word document; At least two pages, APA formatted, Times new Roman 12 point font, and includes at least two references backing up your assertions.
Minimum 2 pages
Minimum 2 scholarly sources
APA formatted

2. Unique Selling Proposition
For this assignment you are asked to share your unique selling proposition: your "competitive edge".
Be creative! For this presentation, you can use a PowerPoint with presenter's notes. The business must have a name that the public will associate with.
In your presentation share:
• Briefly describe your idea, share the name of your company, (USAMEX TAX AND FINANCIAL SERVICES)) what you are going to sell or do
• Share your unique proposition: it is the unique thing that your business can offer that your competitors cannot. It is your "Competitive Edge" (the why customers would buy from you).
• What is new and unique about your product or service? Share what customers would value about your product or service and about those of your competitors. Be as objective as you can.

In addition to posting a link to your pitch, complete the following narrative for your text posting:
• Explain how you determined what industry your venture belongs to
• Why is this the right time to implement this new business
• Explain why the potential customers are YOUR potential customers
• Explain why you believe the competition is YOUR competition
Have some fun with this!
60-second to 90-second pitch

3. Company Description ((USAMEX TAX AND FINANCIAL SERVICES)
For this assignment you will gather information for the company description section for your business plan.
The business description should include:
• The name of the business, where the perfect location would be.
• What is the product or service?
• What are the goals for your business?
o Mission and vision statement.
• A short description of the industry it will be in.
• Explain the competitive advantages that will make your business a success.
• Will this need any licenses or training?
• When describing the industry, discuss the present outlook as well as future possibilities.

This should be in a word document; At least two pages, APA formatted, Times new Roman 12 point font, and includes at least two references backing up your assertions
Minimum 2 pages
Minimum 2 references
APA Format

4. W3: Legal Issues Please use LLC for this assignment
Legal Issues
The essence of an organization is its identity. Organizational identity is what defines a company and it explains who they are and why they exist. Are you a Sole Proprietor, Partnership, or S Corporation? The legal issues that need to be considered when creating the strategic business plan would have to do with the different laws, rules, and policies that affect the company as it enters the new market.
After doing your research, share the legal entity, e.g. LLC , C or S Corp, Sole Proprietor, that you will use and why you picked it. Also include with you will need a trademark, licenses, etc.

5. Target Market for BOOKKEEPING AND TAX PREPARATION
You will continue to work on your business plan. This week you will discover and share who your target market is for your business. This should include: Discovering who your target market is and give a market description, look at the market's size, demographics, unique traits, and trends that relate to demand for your business.
Please include:
• What demographics make up your customer base?
• Where do they live?
• Where do they hang out online?
• How do they look for products/services in your industry?
• Who do they listen to when they make decisions that are relative to your product/service?
• Trends
This should be in a word document; at least 3 pages, APA formatted, using time new roman 12 point font, and includes at least two references backing up your assertions.
Minimum 3 pages
Minimum 2 scholarly sources

6. Five Forces Competitive Model (Porter's 5 Forces)
Every business must meet the challenges of their competitive market. cconduct a strategic analysis, using Porter's 5 Forces Model, to analyze your business's competitiveness in your industry (Bookkeeping and Tax Preparation services.
The five forces are: intensity of rivalry, threat of potential new entrants, bargaining power of buyers, bargaining power of suppliers, and threat of substitute goods and/or services.
Using the five forces, share how your business idea will overcome the challenges in your competitive market.

7. For this assignment you will perform a competitive analysis. The goal is to expand your businesses competitive advantages; the benefits that your proposed business can offer the customer that your competition cannot provide.
Please include:
• What unique obstacles exist for your company (Bookkeeping and Tax Preparation services.)?
• Review your top two competitors, explain:
o what markets or market segments the competitors serve;
o what benefits the competitors offer;
o why customers buy from them;
o as much as possible about their products and/or services, pricing, and promotion.
o Is there a service that customers want that they do not supply?
• How is your business going to compete with each of these companies?
This should be in a word document; At least three pages, APA formatted, Times new Roman 12 point font, and includes at least two references backing up your assertions.
Minimum 2 pages
Minimum 2 references

8. Branding Your Business ((Bookkeeping and Tax Preparation services.)?
Branding is one of the most important things you can do to grow your business. It must clearly define the difference between you and your competitors and make your brand significant for your target customers. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.

Share with us how you will brand your business idea. This can include: a logo, brand message, tagline you want to use, the color scheme, etc.

9. Marketing Strategy
For this assignment, you are to create the marketing strategy for your business idea. Share who your target customers are, how you will reach them, and how you will retain your customers so they repeatedly buy from you.
It should include:
• Offline Marketing Strategies
• Online Marketing Strategies
• Social Media Strategies
• Pricing, Distribution, and Promotion Strategies
• Salesforce, even if it's just you
• Define opportunities for long-term market development
• Marketing Budget

Minimum 3 pages
Minimum 2 references

This should be in a word document; At least three pages, APA formatted, Times new Roman 12 point font, and includes at least two references backing up your assertions.

10. Organization and management
Many new entrepreneurs believe they can do it all by themselves or with one partner. In order to scale a business you will need help. Start to think beyond the start of the business. What will your business look like it five years?
Share how your business will look in five years. Provide an organizational chart to lay out who's in charge of what in your business. At this point you will not have names, just position. Show how each person's unique experience will contribute to the success of your new business. Also, share your leadership style.

11. Business Start-up Costs to build your business plan this week. Understanding your expenses will help you launch successfully. Calculating startup costs helps you: Estimate profits, do a breakeven analysis, secure loans, attract investors, just to name a few.
For this assignment you will create a financial statement. Using the pro forma statement attached: calculate your business startup costs, project future sales, etc. Before your business opens its doors, you will have bills to pay. Additional, add a two page paper explaining the how you came up with the numbers and the why they are close to what might happen, backed with research.
What is due?
• Financial statement
• 2 page explanation
• at least 2 references
This should be in a word document; A financial statement and at least two pages, APA formatted, Times new Roman 12 point font, and includes at least two references backing up your assertions.

12. Business Plan
It is now time to put your business plan together. Your plan should include the following (See attached for guidance):
• Executive summary, company description
• Industry analysis & trends, target market, competition, strategic position & risk assessment, marketing plan, & sales strategy
• Operations, technology plan, management, & organization
• Development, milestones, exit plan, the financials
(Appendix):
• Any supporting documents in the appendix.
This should be in a word document; APA formatted, and include: charts, financial statements, graphs and all your references backing up your assertions.

13. Share your Executive Summary by creating a dynamic presentation to take to potential business investors. Use PowerPoint (or something similar) to deliver your executive summary (with presenter's notes) to share with the class in the discussion. Keep in mind that you are trying to get them to invest in your business. Be creative!

Evaluate your business plan and assess the most difficult part of the plan for you to develop. Why were they the hardest for you? How could you help develop the hard parts?

Note: USAMEX TAX AND FINANCIAL SERVICES-

Business plan is to open a Bookkeeping and tax preparing services in Dallas Texas