How you will evaluate the five elements of service quality

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Reference no: EM132242276

Do some original research on your chosen product in the Library. Include 2–3 in-text citations, direct quotes, or paraphrases from your research in your paper where applicable, citing and referencing the article(s) you found in the Library in APA format and citation style. You can access “APA Style Central” located in the Academic Tools area of the course for help.

Foldable Homes: A flat shipped insulated container home that unfolds. The sides are bolted into place with a hand drill and bolts provided. Foam insulation is provided to seal the corners.

Step 2: Apply product elements to make your chosen product complete by thoroughly describing them.

Discuss the type of product you selected and include product attributes like quality, features, benefits, style, and design.

Explain a proposed product line (depth) and product mix (width) for the product.

Describe the elements of branding. Ex. Brand name, sponsor, and brand strategy.

Provide the packaging plan

Describe the warranty or copyright involved

Step 3: Provide a service (or additional service) that is related to your product. (Assume you have gone through the stages of new product development.)

Describe the characteristics of your service in terms of intangibility, inseparability, heterogeneity, and perishability of your service.

Describe how you will evaluate the five elements of service quality:

Reliability, responsiveness, assurance, empathy, and tangibility.

Step 4: Describe all of the place elements involved with this same chosen product.

Describe the distribution strategy for getting the physical product to the consumer.

Illustrate (provide a graphic depiction) and discuss the marketing channels used for delivering the product to the customer.

Reference no: EM132242276

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